Total Ankle Replacement

Welcome to the Total Ankle Replacement Patient Marketing Toolkit

As a healthcare provider, you understand your patients need accurate and comprehensive information about their health care. Our patient education and marketing toolkit was created with this express purpose in mind. We offer a wide variety of options to help your practice reach patients through various platforms including print collateral, website content, digital marketing, social media and public relation efforts.

Start exploring the ways you can give patients the opportunity to learn more about total ankle replacement.



National Marketing Campaigns

National patient campaigns are intended to raise awareness of ankle arthritis and to educate patients for these conditions including total ankle replacement. Our patient education, digital marketing, social media and public relations efforts drive patients to each product’s respective patient website where they can learn more about the procedures and locate a provider in their area to schedule a consultation. The goal of this program is to empower patients to seek treatment by connecting them with physicians who perform total ankle replacement procedures. Talk to your sales representative today to be added to our surgeon locator.

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Patient Education print collateral

Our patient education brochures, posters, banners and more are intended to help build understanding and confidence during patient clinic visits and provide a pathway to additional information after the appointment. These materials can help educate patients on ankle arthritis and the features and benefits of total ankle replacement. To order, contact your sales representative today.

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Local Media Outreach

Media outreach – also known as “pitching” – consists of reaching out to a press contact with the intent of introducing your organization, or in the best-case scenario, generating a positive story in the news or securing an interview for a spokesperson (physician or patient, in this instance). What’s more – if you routinely pitch yourself to your local media and begin to build a relationship with editors and producers, they are more likely to tap into you as a resource for health stories at a later date. To learn more and request a copy of our Patient Marketing Toolkit, contact us at

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Social Media Toolkit

Social media is a great way to develop an online presence and communicate directly with your existing patients and attract new patients. To learn more and request a copy of our Patient Marketing Toolkit, contact us at


Follow Stryker's Foot & Ankle team on Social Media!

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