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15Stryker2012SocialResponsibilityOverviewEducationProgramFeaturesRenownedExpertsStrykersMusculoskeletalOncologyEducationProgramisatwo-dayintensehands-onprogramororthopediconcologyellowsdesignedorsurgeonswhoacechallengingtreatmentoptionsortheirpatients.Likemanyooureducationprogramstheacultyincludesrenownedexpertsromleadingorthopaediconcologyinstitutions.BecauseStrykerisaleadingmanuactureroproductsusedinsurgicalprocedureswearedeeplycommittedtoadvancingsurgicalcompetenceandultimatelypatientcarethrougheducationandtraining.Webelievethatinnovativesimulationtrainingprovidedbyleadingacademicpartnersisparamounttodevelopingthenextgreatgenerationomedicalproessionals.Aspartoourongoingeortstomakeiteasierorproessionalstoaccesseducationalopportunitiesin2012welaunchedanonlineGlobalEducationCalendarthatoersinormationaboutupcomingStrykercourseseventsandthird-partymeetings.Userscanflterlistingsbycountryandcategory.WealsointroducedtheStrykerEducationChannelaninteractiveondemandvideo-basedlearningsitethateaturesarthroscopygeneralsurgeryandgynecologyinadditiontootherspecialties.AdditionallytoreachhealthcareproessionalsaswellaspatientsandthegeneralpublicwelaunchedtheStrykerChannelonYouube.OurYouubechannelisjustoneoseveralwayswehaveincreasedoutreachdirectlytopatientswhohaveavestedinterestintheirowncare.WeinvestedsignifcantresourcesinournewintegratedGetAroundKneecampaignwhichisdesignedtohelppeopleunderstandoptionstotreatkneepainassociatedclinicalevidenceandhowtofndasurgeon.Whilekneereplacementsurgeryhasbecomerelativelycommonthereisadierenceinimplantdesignamongindustrymanuacturers.StrykersGetAroundKneeSystemhasasingleradiuswithasinglecenterorotationwhichissimilartoacirclebecauseitisdesignedtoreplacethekneesnaturallycircularmotionthroughouttheactiverangeomotion.Otherkneereplacementshaveovaldesignswithdierentcentersorotation.TecampaignstartedinMay2012withVandprintadvertisingandcontinuedthrough-out2012resultinginmorethanahal-millionpatientsvisitingwww.GetAroundKnee.comandsearchingoranorthopaedicsurgeon.TecampaignsreachandimpactwasexpandedlaterintheyearwithdigitaladvertisingandsocialmediacontentincludingtheStrykerHikerappaninteractivepedometerthattracksroutewalkingactivitycaloriesburnedandGetAroundHistory.AdditionallywedevelopedaYouubechanneleaturingacclaimedgolerFredFunksharinghisGetAroundKneeexperiencekneereplacementanimationsandallotheGetAroundKneecommercials.TecommunicationsindustryrecognizedthecampaignwiththeprestigiousCLIOandGoldMarComawards.500000peoplehavevisitedtheGetAroundKneewebsitewww.GetAroundKnee.com